The Finn Group

Recognized leader in marketing, branding, strategy, event design and management – driven by a commitment to innovation, equity, and impactful engagement. Discover how we can elevate your vision!

TFG: Curators of Culture 2025 Summer Activations

LaRian Finney

Recognized as one of The Baltimore Sun’s Black Marylanders to Watch 2025

Brand Strategy & Creative

Corporate + Community Integration

Cultural Event Activations

Economic Impact & Equity

LaRian and The Finn Group have been valued partners with Uptown Media creating lasting event activations and client experiences. Our team looks forward to continued partnership with LaRian and his team to impact the culture and economic environment for small and minority businesses.
Dr. Roger Ward, Provost and Executive Vice President, University of Maryland Baltimore.
LaRian and The Finn Group have been valued partners with Uptown Media creating lasting event activations and client experiences. Our team looks forward to continued partnership with LaRian and his team to impact the culture and economic environment for small and minority businesses.
Leonard Burnett, Jr., Co-Founder and Group Publisher, Uptown Media Group
“Mr. Finney is a visionary leader, passionate about his community and a masterful collaborator. His iconic events—AfroPreak, Jazzy Summer Nights, The Met Gala, and more—have shaped Baltimore’s cultural scene. His commitment to excellence and using his platform to uplift and educate is truly inspiring. A treasure to Baltimore, he embodies the spirit of leadership and impact.”
Edward Evans, Director of Corporate Responsibility, Cordish Gaming Group
“LaRian is a true visionary. The 90’s through present would not be nearly as enjoyable in Baltimore with his vision and commitment to the city and culture. TFG’s creation of Afro Preak is the latest visionary concept that has transformed The Preakness Stakes.”
Marc Broady, Executive Director, MD Thoroughbred Racetrack Operating Authority
“LaRian is a visionary leader whose passion for community and culture has shaped Baltimore’s social scene.

As founder of The Finn Group, he creates experiences that go beyond events—they become cultural movements. His pioneering work with Jazzy Summer Nights, The Met Gala, and AfroPreak fosters entertainment, engagement, and education, enriching the city’s vibrancy.”

Shelonda Stokes, President, Downtown Partnership of Baltimore
“I have known LaRian for 25+ years and he continues to impress me with his vision, toughness, and commitment to do what is right and fair for Baltimore City and our city’s reputation nationally.”
William H. “Billy” Murphy, Jr., Founder, The Murphy Firm
“TFG understands intimately the multilayered nuances of corporate branding and marketing fundamental purpose and performance must be in sync. Through our partnership they have become trusted collaborators as we build an international brand.”
Dr. Alvin C. Hathaway, Sr., President and CEO, Beloved Community Services Corporation
Partnering with TFG and LaRian has been an incredible journey. His unwavering tenacity, integrity, honesty, and commitment are truly inspiring. He has been relentless yet strategic in pursuing opportunities that benefit everyone involved, driving new business leads with a focus on diversity and inclusion for the City of Baltimore. His efforts have paved the way for a more equitable and prosperous future for all.”
David Noel, CEO and Chairman of the Board, MOI
“LaRian Finney is a visionary entrepreneur whose impact on Baltimore is profound. For over 25 years, he has hosted Jazzy Summer Nights, a premier event that unites top R&B and jazz talent while fostering community connections.

Beyond the arts, he leads The Finn Group, excelling in office design, real estate, and more. His commitment to uplifting the community, spotlighting Black leaders, and celebrating the DMV’s rich culture is unmatched. In all he does, LaRian sets a standard of excellence that leaves many asking, What can’t he do?”

Dr. Lance London, CEO / President, Big City Foods LLC, Carolina Kitchen, Sea & Soul, Ma Pearls Louisiana kitchen, Yolks & Toast
“For over 25 years, I’ve known LaRian as a leader who goes beyond expectations, exemplifying integrity, honesty, and commitment to community. His work in arts, culture, and community building is both impactful and inspiring. He brings out the best in those around him, upholding excellence in every endeavor. I’m honored to stand alongside him in partnership, driving our shared vision to inspire and uplift through transformative experiences.”
Darin Atwater, Founder, Soulful Symphony, Artist, Educator, and United Nations Arts Ambassador