Center Court (In Partnership with CIAA Weekend) - The Finn Group

Center Court (In Partnership with CIAA Weekend)house2025-04-15T21:44:51-04:00

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Center Court (In Partnership with CIAA Weekend)

Attendance: 10,000+ (2023)

Challenge:
CIAA Tournament lacked a central gathering location for attendees, leading to fragmented engagement.

Objective:
Create a walkable cultural hub where businesses, influencers, and attendees could connect during CIAA Weekend.

Solution:
TFG partnered with The Cordish Company and Visit Baltimore to launch Center Court in the historic Power Plant Building, featuring minority-owned vendors, artists, and cultural curators.

Results:

Engagement: Became the No. 1 trending CIAA Weekend activation.
Diversity Impact: 85% African American attendees, 62% female participation.
Economic Influence: 40% of attendees had incomes over $85K.
Sponsor Categories: Health & Beauty, Automotive, Retail, Cannabis, Financial, Hospitality, Fashion.
Sponsor ROI: 20,000+ ticket database, 250,000+ social media impressions, and premium sponsor real estate.

Brand Strategy & Creative

Corporate + Community Integration

Cultural Event Activations

Economic Impact & Equity

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